Non chronological sequences in Snapchatīefore Memories, when you took a snap for a story in Snapchat you could choose to save it to your camera roll (to share on social media for example). Now you can add images or video to your story which were taken before the snaps that preceded it. Once in Memories the camera roll can be accessed by tapping in the upper right corner (see image at the top of this post). That really doesn’t matter: the real use is not existing snaps but the ability to access your camera roll. Then it will ask if you want to import existing snaps. The first time you do this you will be asked to opt in to the feature. If you can’t see this it may be that your app hasn’t updated with the new feature yet). You access Memories by swiping up from the camera screen (there’s also a small circle below the main ‘take photo/video’ circle which you can tap. Indeed, often users would try to get around this limitation by taking a photo of a photo, or a video of a video: this could look pretty crummy to say the least.
In my ebook Snapchat for Journalists I talked a lot about the importance of planning in order to address this limitation: if you missed a shot, you couldn’t insert it into the sequence later (I’ve updated it today to reflect the new feature). One of the biggest challenge of Snapchat Stories was that there was no opportunity for editing sequence: each snap (an image or video which forms part of a story) had to be added in order, and you could not change that order. Now for the first time Snapchat users can create non-chronological sequences and stories using images or video that they have not taken themselves. Snapchat’s new Memories feature is being pitched as a way to share old snaps and stories - but the real change is what it means for those creating and reporting stories in the tool. Swipe up from the camera screen to access Snapchat Memories, then tap the camera roll option
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